The wave of digital marketing is here to stay and those who already understand the ropes are reaping huge benefits. Social media is one of the most effective platforms for marketing because most people spend several hours a day on social platforms. Customers do not have to visit websites because they can get all the information they need on social media. The design and functionality of Instagram make it a top platform for business owners and independent contractors as well. How do you know if you are doing your Instagram marketing right? The following are the indicators that you are on the right path.

    1. You can analyze your campaigns

Marketing is all about numbers and if you cannot tell whether you are achieving the desired results, then you are wasting your time. You can have several campaigns such as adding followers, increasing sales, increasing traffic to your blog or even making your brand famous. Irrespective of your aim, you should have a way of determining whether you are on the right track. There are several tools that you can use to analyze the performance of your post. You should tell which type of content has the highest engagement rate and capitalize on it.

    1. You have a strategy that you can easily follow

The way you treat your personal Instagram profile should not be the same as your business account. You are allowed to share any content that comes your way on your personal account. Business account should follow a given protocol for you to make sales and increase brand awareness. You should determine the number of posts you make in a week and what you should post on each day. Do not focus so much on marketing but dedicate 80% of the content to guidance and educating customers. The strategy should be flexible to allow arising matters.

    1. You can automate some functions and still reap profits

Running a one man’s show type of business can be overwhelming and you may find yourself failing in some areas. Some of the areas that require your attention include looking for hashtags, liking new posts, following new members and engaging customers. Remember at the same time you require time for service delivery. The pressure can overwhelm you and the only solution is automating some functions. Automation tools have different features and you should thus know what suits you best. At, you can check the review of FollowingLike as one of the engagement tools you can use.

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