Today, most successful businesses have taken advantage of the endless possibilities of social media marketing to increase sales. Without a strong presence on social media, you can hardly compete with such businesses. Even so, creating a firm identity for your brand from scratch can be a daunting experience. With the amount of time required and the effort you have to put in it, most small business owners can hardly manage their own accounts.

As a result, a majority of them have turned to use automation tools to enhance their social media presence. With so many third-party companies providing these services, knowing what you want can help you make an informed decision. Below are some of the factors you need to consider before using automation tools.


Before you start making comparisons between different automation tools, it’s important to set a budget. It helps you to plan your finances and spend within your limits. Think of what you can afford to pay for and look for a tool within that price range. However, it should be able to accomplish all your requirements.


Every marketer has targets that he intends to achieve before implementing a marketing strategy. It’s no different with social media marketing. Set goals that your online campaign should attain and make sure all your efforts are focused on attaining those goals. Similarly, look for an automation tool that can help you attain those goals.

For instance, if you plan to target a specific audience with your campaign, look for a tool that can filter through different search parameters to get to your specific target audience depending on their location, age, and other demographics. Automation tools are designed differently to suit different needs as discussed on Free Your Spine. Therefore, look for one that is designed to suit your individual needs.

Multi-functional tools

As a result of stiff competition between automation tools providers, developers are now innovating new bots that can perform more than one purpose. Be on the lookout for such products as they give you the benefit of two at the price of one. Multi-functional bots can help you with some of the repetitive tasks on social media across different platforms. As such, your marketing campaign on Instagram can be aligned to your campaign on Facebook or Twitter. That way, all your social media accounts can be integrated to roll out a simultaneous marketing campaign under the same strategy.

Finally, make sure the tool you get is easy to use. It beats common sense why anyone would be automating their account with a tool that they can hardly figure out. Take your time to research and learn everything you can about your preferred automation tool before making a purchase.

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